Sydney Waters
Host - Consumer HandbookSydney Waters is the new Regional Director of Better Business Bureau in Cape Girardeau and responsible for outreach efforts in Southern Illinois and Eastern and Southwest Missouri.
Waters is a Southern Illinois native who brings a wealth of experience in nonprofit outreach, marketing, and volunteer and event coordination in the Cape Girardeau area to her role.
She obtained her degree at the University of West Florida in Pensacola and worked there for several years before moving back to Southern Illinois in 2019 to raise her family.
Before her role with BBB, Waters worked in the international horticultural world and for the National Park Service. Most recently, she served as an events and volunteer coordinator for Old Town Cape Inc., a downtown revitalization and historic preservation-focused nonprofit representing 130 blocks, 4,500 residents, and 300+ businesses and organizations in downtown Cape Girardeau.
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This November, help a business near you and let them know if they've done a great job. -
It can take some effort to prepare your home and car for colder weather. However, taking the time to winterize during the fall months will save you from headaches later. -
Home solar panels can help some households save money on energy – but be careful if a solar panel salesperson knocks on your door or calls without warning. -
BBB reminds consumers to use extra caution when publicly posting on social media to resolve an issue with a business. -
Have you ever gotten a package you didn’t order? It might seem like a fun surprise, but it might be the setup for a scam known as brushing. -
The letter comes unexpectedly and features an enticing opportunity for the recipient: a long-lost relative has passed away and left an inheritance that could be yours. -
Cybercrime poses a big threat to businesses. According to Netwrix's 2025 Cybersecurity Trends Report, 51% of responding businesses surveyed experienced a security incident in the past 12 months, with 75% reporting financial damage due to attacks. -
Impersonation is a common tactic used in all sorts of scams, but recently, BBB has received reports of a few different cases where scammers impersonated a reputable local business to trick customers or fellow businesses into handing over their money. -
As the weather cools down and we start to enjoy fall festivals, markets, and other events, keep an eye out for events that don’t deliver on their promises. -
Any business that considers itself ethical knows that good customer service can’t be compromised upon. That said, exceptional customer service takes time and money. That’s where artificial intelligence can help. AI tools can give your team additional resources and support to help them focus on creating a great experience for all customers.
