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Sydney Waters

Sydney Waters

Host - Consumer Handbook

Sydney Waters is the new Regional Director of Better Business Bureau in Cape Girardeau and responsible for outreach efforts in Southern Illinois and Eastern and Southwest Missouri.

Waters is a Southern Illinois native who brings a wealth of experience in nonprofit outreach, marketing, and volunteer and event coordination in the Cape Girardeau area to her role.

She obtained her degree at the University of West Florida in Pensacola and worked there for several years before moving back to Southern Illinois in 2019 to raise her family.

Before her role with BBB, Waters worked in the international horticultural world and for the National Park Service. Most recently, she served as an events and volunteer coordinator for Old Town Cape Inc., a downtown revitalization and historic preservation-focused nonprofit representing 130 blocks, 4,500 residents, and 300+ businesses and organizations in downtown Cape Girardeau.

  • Between booking flights, hotels, a rental car, and things to do, planning a vacation can get stressful. It’s one reason many travelers turn to vacation packages, which bundle multiple aspects of your trip and may even help you plan your daily itinerary.
  • Email automation is a great way to build customer loyalty. It can also help you reduce your customer churn rate and help you serve your customers better.
  • Older adults, especially those living with Alzheimer’s disease and dementia, can be more susceptible to scams. Scam awareness is a complex mental task, and it’s harder for those who have a condition that impacts memory, thinking and behavior.
  • Half of all household moves happen in the summer. Movers are among the top categories of companies searched on BBB.org, and they’re in high demand at this time of year.
  • Investing in a pool is a big decision, but with proper maintenance, a well-constructed pool can last a long time. That means choosing the right contractor is vital.
  • A cross-country road trip is an American summer staple, but if you’re hitting the road this summer, make sure you keep track of your tolls. Better Business Bureau® (BBB®) has received reports of phishing text messages that impersonate road toll collection services to trick people into paying for fake outstanding tolls.
  • Recent polling found that millions of consumers are surprised by overdraft fees on their checking accounts each year. Better Business Bureau® (BBB®) advises consumers to familiarize themselves with their bank or credit union’s policies so they aren’t taken aback by a preventable expense.
  • Figuring out what to do in the aftermath of a scam can be incredibly stressful. Better Business Bureau®'s new Scam Survival Toolkit can help guide survivors of scams through the recovery process.
  • Sports fans have a lot to appreciate right now with the baseball, XFL and soccer seasons in full swing – but be on the lookout for counterfeits and scams when you buy tickets.
  • Looking to go abroad this summer and need to get a passport or update your existing one? Be wary of websites that may look official but are anything but the real thing.