Sydney Waters
Host - Consumer HandbookSydney Waters is the new Regional Director of Better Business Bureau in Cape Girardeau and responsible for outreach efforts in Southern Illinois and Eastern and Southwest Missouri.
Waters is a Southern Illinois native who brings a wealth of experience in nonprofit outreach, marketing, and volunteer and event coordination in the Cape Girardeau area to her role.
She obtained her degree at the University of West Florida in Pensacola and worked there for several years before moving back to Southern Illinois in 2019 to raise her family.
Before her role with BBB, Waters worked in the international horticultural world and for the National Park Service. Most recently, she served as an events and volunteer coordinator for Old Town Cape Inc., a downtown revitalization and historic preservation-focused nonprofit representing 130 blocks, 4,500 residents, and 300+ businesses and organizations in downtown Cape Girardeau.
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Have you gotten a text message about a traffic ticket recently? Don’t click the link – it could be a scam. -
For a small business owner, well-trained employees are a key defense against scams. -
Any business that considers itself ethical knows that good customer service can’t be compromised upon. That said, exceptional customer service takes time and money. That’s where artificial intelligence can help. AI tools can give your team additional resources and support to help them focus on creating a great experience for all customers. -
Figuring out what to do in the aftermath of a scam can be incredibly stressful. Better Business Bureau®'s new Scam Survival Toolkit can help guide survivors of scams through the recovery process. -
Better Business Bureau® (BBB®) advises shoppers returning or exchanging gifts to check return policies before heading back to the stores this year. -
Several rescue animals could use a little time out from the shelter and a new home, and maybe you have a little extra time or space. -
It’s the busiest delivery season of the year, and unfortunately, that means scammers will be busy, too. -
Have you ever gotten a text message saying something like “Hi, who is this?” or "Hey Amanda, this is John?” -
Buy now, pay later is a service that many stores offer to allow shoppers to space out smaller payments on an item over time, rather than paying the full cost up front. -
This November, help a business near you and let them know if they've done a great job.
