© 2024 KRCU Public Radio
90.9 Cape Girardeau | 88.9-HD Ste. Genevieve | 88.7 Poplar Bluff
Play Live Radio
Next Up:
0:00 0:00
Available On Air Stations

Program Sponsorship

What is Program Sponsorship?

KRCU acknowledges corporate contributions to the radio station with brief on-air messages sometimes called "underwriting" or program sponsorship. Since these contributions help pay for programming costs, program sponsorship is to public radio what advertising is to commercial stations. The value and number of on-air messages is determined by their placement during the broadcast schedule. KRCU provides a rate sheet which specifies the values of the messages throughout our program schedule.

Who listens to NPR stations like KRCU?

KRCU listeners are primarily middle-income and up, college-educated professionals. They appreciate the in-depth news from NPR’s Morning Edition and All Things Considered. They enjoy classical music. They relish the intelligent entertainment of Ask Me Another and Wait Wait...Don't Tell Me! Public radio listeners are distinguished by age, affluence and education. 

NPR's audience is extraordinarily well-educated. Seven in ten have at least a bachelor's degree compared to only 31% of the U. S. population. The median household income of an NPR News listener is $103,000.

What about the Public Radio Audience?
• 49% listeners are 25 to 54 years of age
• 34% are aged 35 to 54
• 19% are aged 18 to 34

NPR is particularly popular among Baby Boomers (b. 1946-1964).The median age of the NPR listener is 53.
• 52% are involved in a regular fitness program
• 30% own financial securities
• 72% travel domestically; 46% traveled abroad in last 3 years
• 94% involved in public activities; 64% vote
Source: GfK MRI, Doublebase 2018

What can sponsorship messages say?

Program sponsorship is an excellent way to reach the attractive KRCU audience and deliver your message in an environment free of clutter.

Local messages or "spots" are broadcast one at a time. Your message is not grouped with others in a cluster. Breaks in programming for sponsorship messages and station announcements are very short, so there is virtually no “tune-out” factor.

Public broadcasting stations like KRCU are governed by Federal Communications Commission rules that limit the content of sponsorship messages. KRCU's staff of experienced professionals will work with you to develop a custom-designed schedule of announcements to meet your organizational goals. Your plan can range from sponsorship of a specific program to a schedule that spans all segments of the day.

For more information about program sponsorship, contact Jeanette Lawson at (573) 651-5070 or jlawson@semo.edu.

KRCU Coverage Map

36 Restaurant and Bar 36 North Main Street, Cape Girardeau, MO
(573) 803-2333
Ameren Missouri www.amerenmissouri.com/plan
Arts Council of Southeast Missouri 16 North Spanish Street, Cape Girardeau, MO
(573) 334-9233
BG's Deli 205 South Plaza Way, Cape Girardeau, MO
(573) 335-8860
Buchheit's General Store 2801 Old Orchard Rd., Jackson, MO
1011 South Hwy 51, Perryville, MO
1817 North Market, Sparta, IL
200 Riverview, Herculaneum, MO
4550 Gravois Road, House Springs, MO
Cape Girardeau Convention & Visitors Bureau (Visit Cape) 220 North Fountain St,, Cape Girardeau, MO
(573) 335-1631
Cape Girardeau Public Library 711 North Clark Street, Cape Girardeau, MO
(573) 334-5279
Carved+Crafted Catering One University Plaza, Cape Girardeau, MO
(573) 651-2536
Corporation for Public Broadcasting Washington, DC
Comments Line: (800) 272-2190
Downtown Cape Girardeau CID 44 North Lorimer, Cape Girardeau, MO
(573) 339-6327
EBO MD 1417 N Mount Auburn Road, Cape Girardeau, MO
(573) 803-2941
1334 Indian Parkway, Jackson, MO
(573) 243-0750
605 Lincoln Drive, Fredericktown, MO
(573) 561-5051
2725 N Westwood Boulevard, Poplar Bluff, MO
(573) 872-4171
Edward Jones (Financial Advisor: Tim Domian) 258 S. Mount Auburn Rd., Cape Girardeau, MO
(573) 335-3675
Edward Jones (Financial Advisor: Terry Godwin) 1749 Independence, Cape Girardeau, MO
(573) 335-6681
Ellis Battery 1477 North Kingshighway, Cape Girardeau, MO
6764 US-67, Fredericktown, MO
1404 Vine Street, Poplar Bluff, MO
(573) 332-8366 - Cape
FLY CGI 860 Limbaugh Drive, Cape Girardeau, MO
(573) 334-6230
L&S Pharmacy 406 S. Main St., Charleston, MO
(573) 683-3307
LPL Financial (Financial Advisor: Mike Parker) 215 North Stoddard, Sikeston, MO
(573) 471-4007
Missouri Department of Conservation
Cape Girardeau Conservation Nature Center
2289 County Park Drive, Cape Girardeau, MO
(573) 290-5218
Natural Health Organic Foods 135 South Broadview, Cape Girardeau, MO
(573) 339-0054
Notre Dame Regional High School 265 Notre Dame Drive, Cape Girardeau, MO
(573) 335-6722
Pagliai's Pizza and Pasta 1129 Broadway, Cape Girardeau, MO
(573) 335-0366
PFLAG Cape Girardeau 101 N Fountain Street, Cape Girardeau, MO
(573) 542-0496
Poplar Bluff Municipal Library 318 North Main Street, Poplar Bluff, MO
3398 Kanell, Poplar Bluff, MO
(573) 686-8639
Rice, Spaeth, Moroni, Heisserer, L.C. 4th Floor, Commerce Bank Building
160 South Broadview St., Cape Girardeau, MO
P.O. Box 1568 (mailing zip code 63702-1568)
(573) 334-6061
Saint Francis Healthcare System 211 Saint Francis Drive, Cape Girardeau, MO
(573) 331-3000
Seis Amigos 1832 North Kingshighway, Cape Girardeau, MO
(573) 335-9690
Southeast Missouri State University One University Plaza, Cape Girardeau, MO
(573) 651-2000
Wood & Huston Bank 111 S. Broadview, Cape Girardeau, MO
(573) 335-7366
2999 E. Jackson Blvd., Jackson, MO
(573) 243-4111