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Advocates Sound Alarm as Illinois Kids Navigate 'Nicotine Ecosystem'

Oral nicotine pouch use among 10th and 12th graders doubled from 1.3% in 2023 to 2.6% in 2024, according to Truth Initiative.
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Illinois News Connection
Oral nicotine pouch use among 10th and 12th graders doubled from 1.3% in 2023 to 2.6% in 2024, according to Truth Initiative.

Young people in Illinois are navigating more than just vaping when it comes to nicotine, and experts said the changing landscape can make use harder to detect.

Youth vaping is at its lowest level in nearly a decade, but more than 1.4 million middle and high school students nationwide still vape.

Kristen Tertzakian, vice president of development and partnerships for the nonprofit public health organization Truth Initiative, said illegal flavored disposable vapes remain popular, while discreet, high-nicotine pouches are gaining ground.

"Students could be vaping in the classroom, take a puff, the teacher doesn't see it," Terzakian explained. "They may be using products in the bathroom, and certainly with oral nicotine pouches, they may be using them, and a parent and educator would have no idea."

Terzakian pointed out that using multiple products can increase nicotine exposure and addiction risk and affect developing brains, including effects on attention span, learning, mood and impulse control. She encouraged parents to have open and ongoing conversations about nicotine and its risks.

Illinois has recently expanded its tobacco tax to cover nicotine pouches and settled a case involving Posh, a best-selling disposable vape brand. Cook County also launched a youth vaping campaign this summer to bring vaping-prevention education into schools and communities.

Terzakian stressed that while schools should have and follow tobacco and nicotine policies, she urged educators to recognize how addictive nicotine is and how much the products are marketed to young people.

"We don't necessarily want to punish students; we want to help them quit and give them the resources to quit in a very judgment-free way," Terzakian emphasized.

Truth Initiative offers free digital resources, including Vaping: Know the Truth for students and educators and its confidential EX Program for quitting, developed with Mayo Clinic for people age 13 and older. It supports quitting through personalized plans, text messages, and an online support community. Students can enroll by texting NIC-BREAK to 88709.

Illinois News Connection originally published this story.

Judith Ruiz-Branch is an award-winning journalist with over a decade of experience as a reporter/producer for TV, radio, print, and podcast news. She's also served as a Spanish spokesperson and led communications, media, and public relations teams at various organizations in Chicago. She began her career at WGN-TV in Chicago and went on to work for various news outlets including WBEZ Radio, Crain's Chicago Business, the Chicago Tribune, and WNIN Tri-State Media among others.