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Every week, join Sydney Waters as she helps you navigate life as a smart consumer. You'll cover everything in avoiding the latest scams, including phishing emails, medical equipment fraud, understanding layaway, hiring a reputable tax preparer, and even digital spring cleaning. Add to your toolbox and flip through your Consumer Handbook Thursdays during NPR’s Morning Edition at 6:42 a.m. and 8:42 a.m., only on KRCU.

Consumer Handbook: What Is A "Phishing" Scam?

Better Business Bureau

Better Business Bureau warns consumers to beware of unsolicited or unexpected communications asking consumers to provide personal information, download an attachment, or send money. Many of these communications are often from impostors masquerading as trustworthy businesses and organizations. 

They may be “phishing” for Social Security numbers, passwords, credit card information, or other personal details for use in identity theft. They also may allege the consumer owes money for a delinquent account. 

BBB offers consumers these tips to avoid phishing scams:

 

  1. If something sounds suspicious, confirm it by calling the company directly or checking the company website. Don’t click on links in an unexpected email – type the URL for the company into your browser or do a web search to find the right website. Call a trusted phone number for the company other than one provided by the caller to verify the caller’s identity. 

  2. Don’t click, download, or open anything that comes from an anonymous sender. This is likely an attempt to gain access to your personal information or install malware on your computer. 

  3. Be cautious of generic emails. Scammers try to cast a wide net by including little or no specific information in their fake emails. Always be wary of unsolicited messages that don't contain your name, last digits of your account number or other personalizing information. 

  4. Be cautious at work. Some phishing scams specifically target CEOs, executives and managers in an effort to get company information or personal details on all employees of a company.

Cape Girardeau native Whitney Quick is the former Regional Director of Better Business Bureau in Cape Girardeau, MO. She joined the Cape Chamber as Vice President of Programs and Leadership Development in May 2023. Quick is a graduate of Cape Girardeau Central High School and Southeast Missouri University where she majored in public relations.