Many states across the country are preparing to reopen amidst the COVID-19 pandemic. The decision on whether to reopen your business or not is an individual one, and for some, not a reality at this time. On the other hand, some are ready, and want to know how to do so safely.
As you take steps to reopen your storefront, first find out if there is any required signage in your state for entrances and exits. Many states are requiring signage at all doors. Plus, having safety signage can help customers and employees feel safer in your establishment.
You'll also need a plan in place on day one to eliminate unnecessary contact, and prevent the spread of COVID-19 throughout your establishment. Areas of consideration could include the availability of space for safe social distancing and daily sanitizing of the establishment, as well as regular sanitizing of "high contact" areas: payment terminals, pens, and tables. You must also consider indoor face-covering requirements and Personal Protective Equipment (PPE) required for your type of establishment.
Some of your customers will be hesitant to return to your establishment or use your services, while others will not. Regardless, there are several ways that you can build and maintain trust among your community throughout this trying time. Publicize your new self-service, virtual, or pick-up options prominently on your website and social media. Now is not the time to slack on your digital marketing; emails, social media, conference calls, and digital messages are critical to monitor and advertise during this time.
It's also important to remember that employees may have a hard time returning to work because of their "new normal". Some may have health conditions that will make them fear the return to work, or they may be responsible for children whose schools are not open. In general, all employees should feel safe enough to want to return.
