In an unpredictable year, one thing is for certain: the 2020 holiday season will be unlike previous years.
It’s hard to estimate how the COVID-19 pandemic will impact overall holiday spending, but businesses are already making adjustments to their typical holiday plans. Companies are ramping up online shopping and scaling back in-store promotions in an effort to discourage crowds and keep workers safe.
As you plan for the 2020 holiday season at your business, be sure to keep the following tips in mind. Create a plan of action early. Long before the holiday season begins, start planning and setting goals. The forecast for consumer behavior may not be crystal clear, but you can still make sure shelves are stocked and you are promoting products that fit with shoppers’ current reality.
Keep in mind your chain of supply could be affected by the pandemic, and plan accordingly. Spreading out your sales and starting early will help cut down on inventory shortages, crowds, long-lines, and most importantly, the spread of the virus. It could improve customer satisfaction over the final quarter of this year as well.
Most businesses will see reduced in-store purchases and increased online sales, which is why you need a strong online presence. Make sure your website and online shop are up-to-date and running smoothly. Be sure to work out any bugs before holiday shopping really picks up, and consider flexible payment options. Consider investing in online advertising or social media marketing.
If the weather in your area cooperates, open-air pop-up shops are becoming a popular way to sell goods and services while allowing customers to avoid enclosed spaces.
Keep your customers safe. Plan for additional customers during the holiday season. Set up hand sanitizer stations and clear signage to direct consumers to what they are looking for faster.
