© 2023 KRCU Public Radio
90.9 Cape Girardeau | 88.9-HD Ste. Genevieve | 88.7 Poplar Bluff
Play Live Radio
Next Up:
Available On Air Stations
Every week, join Whitney Quick as she helps you navigate life as a smart consumer. You'll cover everything in avoiding the latest scams, including phishing emails, medical equipment fraud, understanding layaway, hiring a reputable tax preparer, and even digital spring cleaning. Add to your toolbox and flip through your Consumer Handbook Thursdays during NPR’s Morning Edition at 6:42 a.m. and 8:42 a.m., only on KRCU.

Consumer Handbook: Building Trust In Trying Times With Employees

Forest Service, USDA

From restaurants to human resources firms, businesses in all industries are struggling with staffing shortages. A lack of trust between workers and leaders is exacerbating the problem. 

Workers are skeptical. Some feel disheartened following layoffs from longtime employers, others feel their work is undervalued. To restore their trust, employers must consistently behave in ways that enable trust to grow. 

To nourish your relationships with new recruits and veteran team members, communicate in an open, honest, and straightforward manner. Although leaders often sugarcoat challenging information in an effort to preserve morale and productivity, their failure to tell the whole truth actually has the opposite effect. As a consequence, 37% of people surveyed by the Edelman Trust Barometer say they don’t trust their employer. 

When leaders withhold information, employees do the same, withholding their best ideas and what could be solutions to your present challenges. Prioritizing open and honest communication not only enables employees to prioritize their work most effectively, but also breeds engagement and innovation. In fact, SHRM data shows that employees who feel trusted are 23% more likely to offer unique ideas. 

Show compassion for others. Don’t overlook the importance of kindness, care, and respect. Employees are people first, who experience stress and hardships both at work and at home. Unfortunately, far too many leaders forget that their role in employees’ work lives has an undeniable impact on their personal lives. Employees at high trust companies are 29% more satisfied with their lives overall, which enables higher levels of productivity, energy and engagement on the job. 

Aligning your company to a cause beyond just profits not only enhances both employee and customer satisfaction; customers are more likely to maintain brand loyalty, and employees are three times more likely to stay with the company.

Cape Girardeau native Whitney Quick is the Regional Director of Better Business Bureau in Cape Girardeau, MO, and is responsible for outreach efforts in Southeast Missouri and Southern Illinois. Quick is a graduate of Cape Girardeau Central High School and Southeast Missouri University where she majored in public relations. Quick enjoys helping educate consumers in the southeast Missouri region by sharing consumer tips with groups and educating them about BBB’s resources.