New data shows opening weekend matters less as TikTok buzz drives long-term box office. Studios and theaters are leaning into the trend as the industry rebounds from pandemic losses, strikes and streaming pressure.
Copyright 2026 NPR
© 2026 KRCU Public Radio
90.9 Cape Girardeau | 88.9-HD Ste. Genevieve |
88.7 Poplar Bluff
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations