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Shoe factory kicks off effort to save building with party

Passers-by wondered what was going on.

There were food trucks, balloons, and music at the corner of Cass and Jefferson Avenues on Thursday afternoon.

It’s all part of JimOsher’seffort to save the Buster Brown Blue Ribbon Shoe Factory. (You can read St. Louis Public Radio's previous story here.)

“This is the kick-off party,” he told reporters.

Listed on the National Register of Historic Places, the building is within the proposed footprint for the National Geospatial-Intelligence Agency’s new facility. It will likely face demolition unlessOshercan get the millions of dollars needed to move the 85,000 square foot building.

In eminent domain proceedings the court-appointed commissioners have recommended the city pay $810,000.

ButOshersaid he can’t resist the challenge.

“Sometimes the kid just never dies. That’s part of it,” he said, laughing. “Part of it is the history. Part of it is jobs for the future.”

Osher wants to turn the building into a shoe-themed hotel and showcase the building’s history of producing children’s shoes under the Buster Brown name. Buster Brown was a cartoon character at the turn of the20thcentury that soon became a mascot for the Brown Shoe Company.

On Thursday afternoon there was an actor dressed in a bright red costume, wearing a blond, pageboy wig. Buster Brown’s character lived again, at least for a couple of hours outside the old shoe factory.

Follow Maria on Twitter: @radioaltman

Kyle Pacek, an actor from Los Angeles, poses for a photo with a police officer while wearing a Buster Brown costume.
Carolina Hidalgo | St. Louis Public Radio /
Kyle Pacek, an actor from Los Angeles, poses for a photo with a police officer while wearing a Buster Brown costume.
Kirsten Wright, 14, hugs her younger sister, Jounrey Moore, 9, at Jim Osher's Buster Brown party. The sisters live just outside the proposed NGA footprint.
Carolina Hidalgo | St. Louis Public Radio /
Kirsten Wright, 14, hugs her younger sister, Jounrey Moore, 9, at Jim Osher's Buster Brown party. The sisters live just outside the proposed NGA footprint.
Jim Osher, right, speaks about his building, the old Buster Brown factory.
Carolina Hidalgo | St. Louis Public Radio /
Jim Osher, right, speaks about his building, the old Buster Brown factory.
Free "Save Buster Brown" shirts were given out to party guests.
Carolina Hidalgo | St. Louis Public Radio /
Free "Save Buster Brown" shirts were given out to party guests.
Guests line up at one of three trucks that gave out free food.
Carolina Hidalgo | St. Louis Public Radio /
Guests line up at one of three trucks that gave out free food.
Kirsten Wright, 14, looks at pictures of old Buster Brown shoes as her mother talks about having had the shoes as a child.
Carolina Hidalgo | St. Louis Public Radio /
Kirsten Wright, 14, looks at pictures of old Buster Brown shoes as her mother talks about having had the shoes as a child.
Signs set up outside the old Buster Brown factory invited passers-by to Jim Osher's party.
Carolina Hidalgo | St. Louis Public Radio /
Signs set up outside the old Buster Brown factory invited passers-by to Jim Osher's party.

Copyright 2016 St. Louis Public Radio

Altman came to St. Louis Public Radio from Dallas where she hosted All Things Considered and reported north Texas news at KERA. Altman also spent several years in Illinois: first in Chicago where she interned at WBEZ; then as the Morning Edition host at WSIU in Carbondale; and finally in Springfield, where she earned her graduate degree and covered the legislature for Illinois Public Radio.
Maria Altman
Maria is a reporter at St. Louis Public Radio, specializing in business and economic issues. Previously, she was a newscaster during All Things Considered and has been with the station since 2004. Maria's stories have been featured nationally on NPR's Morning Edition, All Things Considered, and Weekend Edition, as well as on Marketplace.