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Every Monday at 6:42 a.m. and 8:42 a.m., Rob Gilligan provides information on what's happening in the area of regional development in Southeast Missouri. Rob is the President and CEO of the Cape Chamber. Local support for "Let's Talk Business" is provided by Carved + Crafted Catering. (573) 651-2569

Let's Talk Business: Don't Get Stuck in the Groundhog Day Rut

"Okay, campers, rise and shine!"

Every February, I love to revisit the classic film Groundhog Day, where Bill Murray’s Phil Connors is forced to relive the same day over and over. He steps in the same slushy puddle, has the same awkward conversations, and hears "I Got You Babe" on the radio ad nauseam.

It is hilarious on screen, but from a business perspective this can be terrifying.

We have all been there. You look up halfway through Q1 and realize you’re sitting in the same weekly meeting, discussing the same unsolved problems, staring at the same stagnant metrics. You are stuck in the loop.

So, how did Phil Connors finally escape Punxsutawney? He didn’t do it by fighting the clock or driving angry. He escaped by improving the day. He learned to play the piano, he became an expert ice sculptor, and he started helping the people around him.

The lesson for us? If your business feels like it’s replaying the same script, stop waiting for tomorrow to be different. Change the script today. Pick one "slushy puddle”—that broken process or outdated policy everyone complains about and fix it. Learn a new skill. Shake up your team’s routine.

A change in your routine or process can be good for you, for your employees, and for your customers who may have also become complacent with the same old, or will start seeking change somewhere else.

This Groundhog Day, don't just watch the shadow. Step out of the loop and build a better tomorrow.

Rob is the President and CEO of the Cape Chamber.