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Are we cooked? Algorithms have rewired our language

On social media, the algorithm drives which words go viral. TikToker and writer Adam Aleksic (@etymologynerd) argues that what we consume on platforms is changing our language on and offline.

About Adam Aleksic

Adam Aleksic is a social media linguist and influencer publishing videos as the "Etymology Nerd" to an audience of over three million. He's the author of the book, Algospeak: How Social Media is Transforming the Future of Language. He's also written for The Washington Post, The New York Times and The Financial Times, among others.

Aleksic holds a degree in government and linguistics from Harvard University, where he served as president of the Harvard Undergraduate Linguistics Society.

This segment of the TED Radio Hour was produced by Matthew Cloutier and edited by Sanaz Meshkinpour and Manoush Zomorodi. You can follow us on Facebook @TEDRadioHour and email us at TEDRadioHour@npr.org.

Web Resources

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Related NPR Links

NPR Topic: Linguistics

Book of the Day: 'Algospeak' looks at algorithms' transformative impact on how we speak on and offline

TED Radio Hour: They/Them and the evolution of English

Copyright 2025 NPR

Manoush Zomorodi is the host of TED Radio Hour. She is a journalist, podcaster and media entrepreneur, and her work reflects her passion for investigating how technology and business are transforming humanity.
Matthew Cloutier is a producer for TED Radio Hour. While at the show, he has focused on stories about science and the natural world, ranging from operating Mars rovers to exploring Antarctica's hidden life. He has also pitched these kinds of episodes, including "Through The Looking Glass" and "Migration."