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How 23andMe's bankruptcy led to a run on the gene bank

This illustration picture shows a saliva collection kit for DNA testing displayed in Washington DC on December 19, 2018.
Eric Baradat
/
AFP via Getty Images
This illustration picture shows a saliva collection kit for DNA testing displayed in Washington DC on December 19, 2018.

Reporter Alexi Horowitz-Ghazi's Aunt Vovi signed up for 23andMe back in 2017, hoping to learn more about the genetic makeup of her ancestors. Vovi was one of over 15 million 23andMe customers who sent their saliva off to be analyzed by the company.

But last month, 23andMe filed for bankruptcy, and it announced it would be selling off that massive genetic database. Today on the show, what might happen to Vovi's genetic data as 23andMe works its way through the bankruptcy process, how the bankruptcy system has treated consumer data privacy in the past, and what this case reveals about the data that all of us willingly hand over to companies every single day.

This episode was produced by Sylvie Douglis and edited by Jess Jiang. It was engineered by Harry Paul and Neal Rauch and fact-checked by Tyler Jones. Alex Goldmark is our executive producer.

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Music: NPR Source Audio - "Lazybones," "Twirp," and "On Your Marks"

Copyright 2025 NPR

Alexi Horowitz-Ghazi is a host and reporter for Planet Money, telling stories that creatively explore and explain the workings of the global economy. He's a sucker for a good supply chain mystery — from toilet paper to foster puppies to specialty pastas. He's drawn to tales of unintended consequences, like the time a well-intentioned chemistry professor unwittingly helped unleash a global market for synthetic drugs, or what happened when the U.S. Patent Office started granting patents on human genes. And he's always on the lookout for economic principles at work in unexpected places, like the tactics comedians use to protect their intellectual property (a.k.a. jokes).
Jeff Guo
Jeff Guo (he/him) is a co-host and reporter for Planet Money, NPR's award-winning podcast that finds creative, entertaining ways to make sense of the complicated forces that move our economy. He joined the team in 2022.
Jess Jiang
Jess Jiang is the producer for NPR's international podcast, Rough Translation. Previously, Jess was a producer for Planet Money. In 2014, she won an Emmy for the team's T-shirt project. She followed the start of the t-shirt's journey, from cotton farms in Mississippi to factories in Indonesia. But her biggest prize has been getting to drive a forklift, back hoe, and a 35-ton digger for a story. Jess got her start in public radio at Studio 360—though, if you search hard enough, you can uncover a podcast she made back in college.