Entrepreneurship

Startups Work To Pivot In The Midst Of A Pandemic

18 hours ago

When the COVID-19 pandemic hit the St. Louis area, Ken Zheng’s plans to raise money for his 1-year-old startup Takoda fell apart. Customers and investors felt the timing was too risky.

So the CEO pivoted toward telehealth — adding a video conferencing tool to his technology, which helps therapists monitor patients with substance use and psychiatric disorders.

“By the time we had finished it and brought it to market our customers actually told us, ‘It’s great that you did this, but where were you guys three months ago?’” Zheng said.

Zachery Post, owner of Elite Home Growers Academy, has been slammed with consultations to help people set up at-home marijuana grow stations. Since March, his small business has booked more than 15 appointments to help people set up tents, lighting and other equipment.

Jason Brown

Deep within the halls of the old federal building on Broadway in Cape Girardeau lies the offices of Codefi, a cooperative workspace with a hip color-pallet that serves as a stark contrast to the austere layout of that building. The space is open and playful, and calls to mind descriptions of offices in Silicon Valley.