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Every week, join Sydney Waters as she helps you navigate life as a smart consumer. You'll cover everything in avoiding the latest scams, including phishing emails, medical equipment fraud, understanding layaway, hiring a reputable tax preparer, and even digital spring cleaning. Add to your toolbox and flip through your Consumer Handbook Thursdays during NPR’s Morning Edition at 6:42 a.m. and 8:42 a.m., only on KRCU.

Consumer Handbook: Five Resolutions For A Fraud-Free New Year

Better Business Bureau

Every year, millions of consumers fall prey to scams. Some lose money immediately, while others become the victims of identity theft that can lead to years of problems. Fortunately, there are practical resolutions you can make to help keep your wallet and identity safe in 2021. 

Add these to your New Year's resolutions list:

  1. I resolve to be cautious with email. Be on guard if you receive unsolicited emails from a person or a company. Remember that scammers can make emails look like they are from a legitimate business, government agency, or reputable organization (even BBB!). Never click on links or open attachments in unsolicited emails. 

  2. I resolve to never send money to strangers. If you haven't met a person face-to-face, don't send them money. This is especially true if the person asks you to transfer funds using a prepaid debit card or CashApp. Money sent to strangers in this way is untraceable and once it is sent, there's no getting it back. Scammers will try to trick you into panicking – so you’ll pay up before you can think the situation through. Don’t fall for it! 

  3. I resolve to do research before making online payments and purchases. When shopping online, or if you are asked to make a payment online, do your research before you enter your payment information. 

  4. I resolve to use my best judgment when sharing my personal information. Sharing sensitive personal information with scammers opens you up to identity theft. Never share your banking and credit card information, birthdate, address, Social Security/Social Insurance number or Medicare number with someone who contacted you out of the blue. 

  5. I resolve to be social media smart. Make use of privacy settings on social media and only connect with people you actually know. Be careful about including personal information in your profile and never reveal your address and other sensitive information – even in a “fun” quiz. Scammers may use this information to make themselves pass as a friend or relative and earn your trust. Also, be careful when buying products you saw on social media. BBB Scam Tracker has received thousands of complaints about misleading Facebook and Instagram ads.

Cape Girardeau native Whitney Quick is the former Regional Director of Better Business Bureau in Cape Girardeau, MO. She joined the Cape Chamber as Vice President of Programs and Leadership Development in May 2023. Quick is a graduate of Cape Girardeau Central High School and Southeast Missouri University where she majored in public relations.