© 2025 KRCU Public Radio
90.9 Cape Girardeau | 88.9-HD Ste. Genevieve | 88.7 Poplar Bluff
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
Every Monday at 6:42 a.m. and 8:42 a.m., Rob Gilligan provides information on what's happening in the area of regional development in Southeast Missouri. Rob is the President and CEO of the Cape Chamber. Local support for "Let's Talk Business" is provided by Carved + Crafted Catering. (573) 651-2569

Let's Talk Business: Jumping into the World of AI

Some days it can be difficult finding the right things to say or the right image you want to share. With the continuing advancement of technology, some of the newest tools can help get you from being stuck to unstuck quickly.

As technology continues to evolve, artificial intelligence (AI) is becoming a game-changer for businesses of all sizes. Whether you're a small startup or an established enterprise, AI tools can help streamline operations, improve decision-making, and boost overall performance. But where do you start?

First, identify your business needs. AI tools are designed for a variety of purposes—from automating repetitive tasks to enhancing customer engagement and analyzing data trends. Pinpoint the areas in your business where AI could add value, such as marketing, customer service, or inventory management.

Next, explore user-friendly tools. Many AI platforms are designed with non-technical users in mind, offering intuitive interfaces and easy integration. For customer service, tools like ChatGPT or Intercom can improve customer interactions. Marketing platforms such as HubSpot and Marketo leverage AI to personalize campaigns and optimize content. Other platforms can help with design, data analysis, research and more.

Finally, start small and scale up. Test AI tools with pilot projects before rolling them out across your organization. This approach minimizes risk while allowing you to measure impact and adjust.

By embracing AI thoughtfully, businesses can unlock new opportunities for growth and innovation. Don’t wait—begin exploring how AI can work for you today.

Rob is the President and CEO of the Cape Chamber.